Top 5 Film & Television Apps on iOS in Africa, Q1 2024

During the first quarter of 2024, the performance of the top five Film & Television applications on iOS in Africa showcased notable trends in weekly downloads, revenue, and active user metrics. Here’s a detailed look at their performance:

Netflix experienced fluctuations in weekly revenue, peaking at approximately $20.5K in the final week of February. Weekly downloads for the app remained robust, reaching around 40.1K in the first week of January and ending the quarter at about 29K. Active users saw a slight decline from 657K at the start of the quarter to approximately 627K by the end of March.

Showmax had a significant spike in downloads, with the highest at 72K in the week of January 29. Active users steadily increased throughout the quarter, starting at 16.2K and reaching 136.1K by the end of March. However, revenue data for Showmax was not available for this period.

Shahid - ﺷﺎﻫﺪ from MBC Group saw a peak in weekly revenue, hitting $56.2K in the last week of January. Downloads saw a massive surge in March, peaking at 61K. Active users doubled from 41.7K in January to over 80.2K by the end of the quarter.

Movies Box maintained a steady performance with weekly downloads fluctuating around the 16K to 22K range. Revenue saw a notable peak at $307 in the last week of March. Active users remained relatively stable, ending the quarter at around 17.8K.

WATCH IT: Drama,Movies showed a significant increase in downloads in March, peaking at 37K. Revenue peaked mid-March at $17.9K, while active users saw a peak of 86.4K in the same period, eventually settling at approximately 63.8K by the end of the quarter.

These insights come from Sensor Tower, where more detailed analytics on app performance are available.